Sponsor Engagement

Enhancing Sponsor Engagement for Project Success

Program Overview

The Strengthening Sponsor Relationships training program is designed to equip project managers with the skills and strategies needed to improve sponsor engagement and secure ongoing support for their projects. Many project managers face challenges in maintaining sponsor involvement beyond the project charter signing stage. This program addresses this issue by providing project managers with tools to enhance their sponsor relationships, ensuring continued engagement throughout the project lifecycle.

By establishing clear expectations, fostering understanding, and effectively managing sponsors, project managers can secure the support needed to keep projects moving forward and achieve desired business outcomes.

Program Objectives

  1. Assessing Sponsor Engagement
    • Understand the significance of sponsor engagement in project success.
    • Learn how to evaluate the type of sponsor for a given project.
    • Identify factors influencing sponsor engagement and potential obstacles.
  1. Tailoring Sponsor Training and Management
    • Explore strategies to educate sponsors about their role and responsibilities.
    • Develop a customized approach to engage and align sponsors with project goals.
    • Understand how to communicate project expectations and deliverables to sponsors.
  1. Effective Sponsor Communication
    • Learn techniques to establish open and ongoing communication channels with sponsors.
    • Explore strategies for presenting project updates and progress to sponsors.
    • Understand how to address sponsor concerns and facilitate decision-making.
  1. Establishing Mutual Accountability:
    • Discover methods to foster a collaborative and accountable sponsor-project manager relationship.
    • Explore techniques for managing sponsor expectations and aligning them with project realities.
    • Understand how to involve sponsors in critical project decision points and risk management.
  1. Mitigating Sponsor Engagement Challenges
    • Identify common challenges in sponsor engagement and strategies for overcoming them.
    • Learn techniques to address sponsor disengagement and reinvigorate their involvement.
    • Understand how to leverage sponsor relationships to secure necessary resources and support.
  1. Leveraging Sponsor Engagement for Project Success
    • Gain insights into the positive impact of sponsor engagement on project outcomes.
    • Explore techniques for leveraging sponsor influence and support within the organization.
    • Understand how to align project goals with sponsors’ strategic priorities for business success.

Who Should Attend

This program is designed for project managers, project leaders, and professionals responsible for managing sponsor relationships within projects. It is also beneficial for individuals seeking to enhance their skills in engaging and managing project sponsors. Business leaders and decision-makers involved in project sponsorship may also find value in understanding effective sponsor engagement.

Program Duration

The Strengthening Sponsor Relationships training program includes one day of immersive learning including instruction, interactive exercises, case studies, and group discussions.

By the end of this program, participants will possess the knowledge and skills to enhance sponsor engagement, establish effective sponsor communication channels, and foster mutually beneficial sponsor-project manager relationships. The strategies learned in this program will enable project managers to secure ongoing support, keep projects on track, and achieve the desired business outcomes intended for the success of their organizations.

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