Products and Projects cost money to deliver. Yet most project, program, product leaders feel disconnected from the financial equation that drives our initiatives. Ironically, executives feeling pressure to report an ROI on their initiatives will look to us for answers. And we owe it to them, our stakeholders – and ourselves – to have reasonable answers.
This may sound unfair & dysfunctional, but agile product management pioneer Luke Hohmann says the 21st century has made this is OUR job. This hard-hitting interview will ask tough questions like: Why should I shoulder financial responsibilities owned by someone higher up the organization? How can I juggle getting things done while also owning the business case? Doesn’t profit involve revenue? And doesn’t revenue involve pricing? How do I make this all fit together?
Where should I even begin?
Whether you are an agile product owner or a senior program manager, this provocative session will challenge your assumptions about your role.
PMI Talent Triangle: Business Acumen
PDUs for this Course: 0.50
LUKE HOHMANN
Luke Hohmann is Chief Innovation Officer of Applied Frameworks, a boutique consulting firm helping companies create more profitable software-enabled solutions. A serial entrepreneur, Luke founded, bootstrapped, and sold the SaaS B2B collaboration software company Conteneo to Scaled Agile, Inc. Conteneo’s Weave platform is now part of SAFe Studio.
A SAFe® Fellow, prolific author, and trailblazing innovator, Luke’s contributions to the global agile community include contributing to SAFe, five books, Profit Streams™, Innovation Games®, Participatory Budgeting at enterprise scale, and a pattern language for market-driven roadmapping.
Luke is also co-founder of Every Voice Engaged Foundation, where he partnered with The Kettering Foundation to create Common Ground for Action, the world’s first scalable platform for deliberative decision-making. Luke is a former National Junior Pairs Figure Skating Champion and has an M.S.E. in Computer Science and Engineering from the University of Michigan. Luke loves his wife and four kids, his wife’s cooking, and long runs in the California sunshine and Santa Cruz mountains.
