We tend to think about motivation in terms of carrots and sticks – forms of external motivation. Motivating knowledge workers requires tapping into their internal motivators – striving for autonomy, mastery, and purpose. We’ll describe ways of engaging those often hard-to-identify motivators and talk about how the focus for intrinsic motivation changes across generations and experience levels.

PMI Talent Triangle: Ways of Working
PDUs for this Course: 0.75
BRIAN COHN

Brian has spent 30 years in product development and project management helping organizations deliver value increasing from their project investments. Prior to co-founding Aspire Innovation he worked in the defense, aerospace, industrial manufacturing, and start-up sectors in engineering, project management, product management, and PMO leadership roles. He has spent the last 10 years coaching organizations to deliver more value from their projects.

