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Foundational Training · One-Day Program

SPONSOR
ENGAGEMENT

Equip your project managers to secure, maintain, and leverage sponsor 

relationships — keeping projects moving forward and outcomes on 

track.

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  • One day of immersive learning
  • Instruction, exercises, case studies & group discussion
  • PMI Authorized Training Partner

PROGRAM OVERVIEW

SPONSORS WHO STAY ENGAGED DRIVE RESULTS.

Most sponsor relationships stall after the charter is signed. This program changes that — giving project managers the tools to keep sponsors active, aligned, and invested throughout the entire lifecycle.

PROGRAM CURRICULUM

SIX MODULES. ONE DAY.

From assessing sponsor readiness to leveraging their influence — every module 

builds toward stronger, more productive sponsor relationships.

Module 01

Assessing Sponsor Engagement

Understand what drives — and blocks — sponsor involvement.

Module 02

Tailoring Sponsor Training & Management

Build a customized approach to align each sponsor with project goals.

Module 03

Effective Sponsor Communication

Establish ongoing channels and present updates that drive decisions.

Module 04

Establishing Mutual Accountability

Foster collaboration and involve sponsors in decisions and risk management.

Module 05

Mitigating Engagement Challenges

Address disengagement and reinvigorate sponsor involvement when it stalls.

Module 06

Leveraging Engagement for Project Success

Use sponsor influence and strategic alignment to secure resources and outcomes.

PROGRAM OUTCOMES

SPONSORS WHO STAY
WITH YOU

  • Enhance sponsor engagement beyond the charter-signing stage
  • Establish effective communication channels tailored to each sponsor
  • Foster mutual accountability that keeps projects on track
  • Secure ongoing resources and support through sponsor relationships
  • Leverage sponsor influence to align project goals with strategic priorities

Sponsor & PM Collaboration

Executive Alignment

ongoing project oversight

WHO SHOULD ATTEND

BUILT FOR THE PEOPLE MANAGING
SPONSOR RELATIONSHIPS.

From project managers to the sponsors themselves — everyone involved in project sponsorship benefits.

Project Managers

Managing sponsor relationships on active projects.

PROJECT Leaders

Responsible for cross-functional delivery and stakeholder success.

PROJECT SPONSORS

Business leaders seeking to understand effective sponsorship practices.

DECISION MAKERS

Executives involved in organizational project sponsorship at any level.

Project managers

Managing sponsor relationships on active projects.

PROJECT Leaders​

Responsible for cross-functional delivery and stakeholder success.

PROJECT SPONSORS​

Business leaders seeking to understand effective sponsorship practices.

DECISION MAKERS​

Executives involved in organizational project sponsorship at any level.

Detailed Agenda

Course Description: Enhancing Sponsor Engagement for Project Success

Course Title: Strengthening Sponsor Relationships: Driving Project Support and Success

Course Overview: The Strengthening Sponsor Relationships training program is designed to equip project managers with the skills and strategies needed to improve sponsor engagement and secure ongoing support for their projects. Many project managers face challenges in maintaining sponsor involvement beyond the project charter signing stage. This course addresses this issue by providing project managers with tools to enhance their sponsor relationships, ensuring continued engagement throughout the project lifecycle. By establishing clear expectations, fostering understanding, and effectively managing sponsors, project managers can secure the support needed to keep projects moving forward and achieve desired business outcomes.

  1. Assessing Sponsor Engagement:
    • Understand the significance of sponsor engagement in project success.
    • Learn how to evaluate the type of sponsor for a given project.
      • Identify factors influencing sponsor engagement and potential obstacles.
  2. Tailoring Sponsor Training and Management:
    • Explore strategies to educate sponsors about their role and responsibilities.
    • Develop a customized approach to engage and align sponsors with project goals.
      • Understand how to communicate project expectations and deliverables to sponsors.
  3. Effective Sponsor Communication:
    • Learn techniques to establish open and ongoing communication channels with sponsors.
    • Explore strategies for presenting project updates and progress to sponsors.
    • Understand how to address sponsor concerns and facilitate decision-making.
  4. Establishing Mutual Accountability:
    • Discover methods to foster a collaborative and accountable sponsor-project manager relationship.
    • Explore techniques for managing sponsor expectations and aligning them with project realities.
    • Understand how to involve sponsors in critical project decision points and risk management.
  5. Mitigating Sponsor Engagement Challenges:
    • Identify common challenges in sponsor engagement and strategies for overcoming them.
    • Learn techniques to address sponsor disengagement and reinvigorate their involvement.
    • Understand how to leverage sponsor relationships to secure necessary resources and support.
  6. Leveraging Sponsor Engagement for Project Success:
    • Gain insights into the positive impact of sponsor engagement on project outcomes.
    • Explore techniques for leveraging sponsor influence and support within the organization.
    • Understand how to align project goals with sponsors’ strategic priorities for business success.

Who Should Attend: This course is designed for project managers, project leaders, and professionals responsible for managing sponsor relationships within projects. It is also beneficial for individuals seeking to enhance their skills in engaging and managing project sponsors. Business leaders and decision-makers involved in project sponsorship may also find value in understanding effective sponsor engagement.

Prerequisites: Participants are expected to have a basic understanding of project management principles and practices. Familiarity with stakeholder management and project sponsor roles will be helpful but not required.

Course Duration: The Strengthening Sponsor Relationships training program includes one six hour day of immersive learning including instruction, interactive exercises, case studies, and group discussions.

By the end of this course, participants will possess the knowledge and skills to enhance sponsor engagement, establish effective sponsor communication channels, and foster mutually beneficial sponsor-project manager relationships. The strategies learned in this program will enable project managers to secure ongoing support, keep projects on track, and achieve the desired business outcomes intended for the success of their organizations.

ONE IMMERSIVE DAY.

  • LIVE INSTRUCTION
    Expert-led sessions with real-world application
  • INTERACTIVE EXERCISES
    Practice the skills in a safe, hands-on environment
  • CASE STUDIES
    Learn from real sponsor engagement scenarios
  • GROUP DISCUSSIONS
    Peer learning and shared experience from across your organization
Book for your team

SPONSORS WHO DRIVE
real IMPACT.

Contact us to discuss Sponsor Engagement training for your organization or team.

view THE CURRICULUM