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Despite heroic work by project teams, our organizational change efforts have an abysmal track record. After 20 years studying change while living it (he’s been change managed plenty), leading it at companies large and small (he’s failed at it) and studying it, Al Comeaux finally puts the onus where it belongs: On leaders like him.

He explains why leaders make counterproductive moves (pushing change onto people, failing to listen first), which leave project teams with the head hurting job of trying to make change happen up against even tougher odds. And he explains what we can do about it.

PMI Talent Triangle: Leadership


Al Comeaux, a former executive at Travelocity, GE, and American Airlines, is a global authority on change from inside organizations. His career championing change as a senior leader at uber-disruptive dot-coms as well as established, world-renowned companies–and his 20-year journey researching why so many change efforts fail and what’s needed for success–make him one of the world’s most forward thinkers on what leaders must do–and how they must think–to succeed at change. The result of this work is a bestselling book, “Change (the) Management, Why We as Leaders Must Change for the Change to Last.”

Al now speaks, writes, studies, and teaches change through his company, Primed for Change, a disruptive project created to prepare leaders to take organizations successfully through change. Al and his family live in Ft. Worth, TX, where he is deeply involved in his family, faith, and community.

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